11 Ways to Find New Content for Your Social Strategy

Your content cannot be everything to everyone in the social sphere; however, you can be relevant and provide value to your target market. In order to produce quality content, you’re going to need a good source of raw material to continually draw upon.

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Once a business has established a Facebook Page, a key challenge is to grow its fan base. This is accomplished, in part, through the use of the “Like” button. By clicking the Like button, a person expresses affinity for the brand or its products. It is the Facebook equivalent of an email opt-in.

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A nice article by Mari Smith at The Social Media Examiner on how to get the most out of your Facebook Page.

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The process of creating a deep, delightful, mutually-beneficial and voluntary relationship with customers is called enchanting them. They’re called simply Facebook Pages (often called “fan pages”), and there’s never been an online tool as powerful for enchanting customers

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