Once a business has established a Facebook Page, a key challenge is to grow its fan base. This is accomplished, in part, through the use of the “Like” button.
By clicking the Like button, a person expresses affinity for the brand or its products. It is the Facebook equivalent of an email opt-in.
Check out 15 ways to encourage people to Like your Facebook Page over at Practical Ecommerce.
Tags: Social Media, Success
